Walk into any supermarket, electronics store, pharmacy or retail outlet and you are surrounded by brands competing for one thing:Shopper attention.Some products are placed on regular shelves. Others a...
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A great product and strong marketing campaign can bring customers into a store. But what happens when they reach the point of purchase?Who explains the product?Who demonstrates its benefits?Who commu...
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FMCG is one of the most competitive industries in India. Hundreds of brands compete for the same consumers across supermarkets, hypermarkets, general trade stores, modern trade outlets, malls and ot...
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The alcohol industry in India faces multiple retail merchandising challenges including limited shelf visibility, out-of-stock issues, regulatory restrictions, promoter management, and inconsistent ret...
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Introduction;-The FMCG industry in India is highly competitive, and brands must win at the last mile—inside the store. No matter how strong your distribution or marketing is, poor in-store execution c...
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In today’s evolving retail landscape, liquor stores must go beyond basic stocking to stay competitive. Effective merchandising plays a critical role in improving product visibility, enhancing customer...